Life Tastes Good

The cooperative

Life Tastes Good, Co. is a family-owned, and operated cooperative and independent global collaborative based in Northern Nevada, United States, operating internationally and focused on the restaurant and dining industry. The collaboration is owned by the Novak-Cary families who process and distribute healthy, organic, and sustainable products throughout the state directly to consumers, and major organizations. Life Tastes Good, Co works directly with retailers and their customers through its family of businesses throughout the United States and New Zealand. The mission is to support local communities through corporate giving and purposeful partnerships, by supplying accessible, healthy, and nutritious options to consumers.

"With fresh community-grown food, we aim to make life better. With us, life tastes good."


Rounds Bakery

Rounds Bakery is known for its traditional East Coast approach to creating New York-style bagels and making one-of-a-kind seasonal bread, desserts, pastries, hand-tossed salads, made-to-order breakfast, and deli sandwiches, including our famous New York-style bagels and lox. Rounds Bakery is Reno’s only local provider of the delectably buttery croissant-doughnut pastry, fondly referred to as the #NotACronut.


Anton Novak


Sean Cary

VP Of Marketing

Our Service Locations

We are proud to serve our local communities with food grown right in our backyard, featuring community gardens and farms from Nevada, California, and New Zealand.